NMLA Announced as Winners for The Museum of Jesus’ Baptism Competition
February 2026
We are delighted that our practice has been announced as the winner of the Malcolm Reading Consultants international competition The Museum of Jesus’ Baptism at Bethany, Jordan.
Our winning concept impressed the Foundation and the Advisory Panel with “its flair for multi-layered and immersive storytelling that focuses on communicating baptism’s power to offer spiritual renewal and new life.” In scale and form, the proposal answered the brief’s call for a museum that ‘evokes wonder and humility in the visitor and responds sensitively to the site’.
Dr Tharwat Almasalha, Chair of the competition’s Advisory Panel and Chair of the Foundation’s Board, said:
‘We congratulate Níall McLaughlin’s team on their proposal which excels in telling the story of baptism – highlighting its power to offer spiritual renewal and new life.
‘We look forward to celebrating the bimillennial of Christ’s baptism in 2030 with the opening of the new museum which promises to be an inspiration for Jordan, faith communities, and secular visitors worldwide.
‘This proposal responds sensitively to the luminous setting in the wilderness and the adjacent UNESCO site. Though modest in size and form, the design has exceptional resonance: it will be attuned to human and divine connections.
‘Together with the NMLA-led team we’re determined to create a museum that will be a global exemplar and acclaimed as a universal symbol of peace.’
The team commented “We are delighted to receive the news that we are the winners of the competition for the Museum of Jesus’ Baptism at Bethany, Jordan. It is an extraordinary site with a profound history. The brief was beautifully written, and the shortlist was exceptionally strong. We felt honored to be chosen to participate with such an interesting group.
‘The challenge of the design was to find a way to allow the architecture to mediate between a charged landscape and the sacred narratives that arose within it. It demanded a building that could work with allegory. At the same time, the project needed to use local labor, skills, and resources to achieve something with a sense of social responsibility and low carbon expenditure. We now look forward to working with the Foundation to develop the design in dialogue with enthusiastic local and international experts. We relish the opportunity to learn more about this beautiful country.’
Our team is supported by Engicon (Local Consultant); Kim Wilkie Landscape (Landscape Architecture); Nissen Richards Studio (Exhibition Design & Wayfinding); Studio ZNA (Lighting Design); and Arup (Daylight & Shadow Studies).
A Day Out Of The Office
May 2014
We breathlessly boarded the 08.55 to Darlington. Like skilled waitresses we had kept our homemade, oversized, A1 box perfectly level throughout our chase through Kings Cross Station. The immaculate foam-board creation fitted perfectly on top of a double-seat on the near-empty train. East-Coast mainline rules are clear however; the guard reminded us that seats are for people only and at Peterborough we were duly ordered to deliver our carefully crafted friend to the dedicated luggage wagon at the front of the train.
The box was purposefully constructed to house a 1:150 context model of Bishop Auckland Town Square with ‘slot-inable’ building options for the site in question. The model was made for a meeting with Durham County Council and English Heritage at Auckland Castle that same afternoon.
Despite our ticket inspector’s fussiness, we were carried to our destination with the box and its contents in good order.
After a communal lunch with the review panel, the dozen-odd experts collected themselves around a table where the model had been assembled. The object took up so much space that notebooks occasionally and apologetically slid from the edges of the table.
For the following three hours, a multitude of building blocks representing different proposals for the new Welcome Building were inserted into the corner site. The new building is to link town and castle, engaging the new with the old, with our site at the axis of this pirouetting dance.
As we waltzed around the model, interchanging different pieces into our self-made jigsaw, a negotiation occurred between the many different people around the room, a parallel perhaps to the building itself.
During the second part of the afternoon, the presentation became more conceptual. The tower – the key feature of the proposal – was discussed in its meaning, shape and materiality. Was it a campanile, a siege tower, a lighthouse or a scaffold? Each version was debated with varying levels of approval or skepticism. We answered questions by pulling off bits of white card or finding any handy props to add on to the model; notepads, milk jugs and i-phones were used.
We left the meeting feeling excited, there was only this box to get all the way back to the office.
Image shows part of the paper model, with multiple versions scattered about, sitting on a windowsill after the meeting.
Anne Schroell studied at the Bartlett School of Architecture. She worked for Tonkin Liu and De Matos Storey Ryan as well as practices in Luxembourg and Austria before joining Niall McLaughlin Architects in 2006. The main projects Anne worked on are Deal Pier Café in Kent, Somerville College Student Accommodation in Oxford, Peabody Housing in London. She is currently running the Auckland Castle project which consists of 2 new buildings. One is a new gallery attached to the castle and the other is the Welcome Building and Tower for orientation and ticketing.