NMLA Announced as Winners for The Museum of Jesus’ Baptism Competition
February 2026
We are delighted that our practice has been announced as the winner of the Malcolm Reading Consultants international competition The Museum of Jesus’ Baptism at Bethany, Jordan.
Our winning concept impressed the Foundation and the Advisory Panel with “its flair for multi-layered and immersive storytelling that focuses on communicating baptism’s power to offer spiritual renewal and new life.” In scale and form, the proposal answered the brief’s call for a museum that ‘evokes wonder and humility in the visitor and responds sensitively to the site’.
Dr Tharwat Almasalha, Chair of the competition’s Advisory Panel and Chair of the Foundation’s Board, said:
‘We congratulate Níall McLaughlin’s team on their proposal which excels in telling the story of baptism – highlighting its power to offer spiritual renewal and new life.
‘We look forward to celebrating the bimillennial of Christ’s baptism in 2030 with the opening of the new museum which promises to be an inspiration for Jordan, faith communities, and secular visitors worldwide.
‘This proposal responds sensitively to the luminous setting in the wilderness and the adjacent UNESCO site. Though modest in size and form, the design has exceptional resonance: it will be attuned to human and divine connections.
‘Together with the NMLA-led team we’re determined to create a museum that will be a global exemplar and acclaimed as a universal symbol of peace.’
The team commented “We are delighted to receive the news that we are the winners of the competition for the Museum of Jesus’ Baptism at Bethany, Jordan. It is an extraordinary site with a profound history. The brief was beautifully written, and the shortlist was exceptionally strong. We felt honored to be chosen to participate with such an interesting group.
‘The challenge of the design was to find a way to allow the architecture to mediate between a charged landscape and the sacred narratives that arose within it. It demanded a building that could work with allegory. At the same time, the project needed to use local labor, skills, and resources to achieve something with a sense of social responsibility and low carbon expenditure. We now look forward to working with the Foundation to develop the design in dialogue with enthusiastic local and international experts. We relish the opportunity to learn more about this beautiful country.’
Our team is supported by Engicon (Local Consultant); Kim Wilkie Landscape (Landscape Architecture); Nissen Richards Studio (Exhibition Design & Wayfinding); Studio ZNA (Lighting Design); and Arup (Daylight & Shadow Studies).
Frameless Architecture
August 2015
Our classification of the world is the result of a desire to impose order on the chaos we are born into. In nature we classify the species, in society we classify our relationships, and in architecture we classify the spaces we design and inhabit. In many cases, classification is a useful tool that allows us to root ourselves in time and space.
Classification can also be the enemy of imagination, suffocating our desire to wonder and discover new associations. It can limit the understanding of what surrounds us and disjoint elements that should not be separated. Framing perception can become a reductive force.
In his book Atlas: How to Carry the World on One’s Back, Didi Huberman uses ‘atlas’ in its broadest sense to mean a ‘collection of images’. Huberman explores two different ‘uses of reading’: a denotative sense in search of messages, and a connotative sense in search of montages. The dictionary is a predictable tool for the former, and the atlas is the ‘unexpected apparatus’ for the latter[1].
The atlas is frameless and endless. It surpasses boundaries and restrictions and is in a state of constant renewal. The atlas enables our imagination to trigger new associations, new relations. Although we may start with a search for the specific, we may then wander endlessly, unlimited by a defining frame.
Architectural education, architectural research and architectural practice have suffered for too long from being limited by a defining frame that has placed them in different dictionary entries. It is now time to rethink this model, which shapes our lives, our careers, and ultimately our contribution to society. If we are to replace the dictionary with the atlas, if we are to substitute the definitive meaning with the endless search for new relations, we will have a new model of architecture where education, research and practice are interwoven and intrinsic to one another.
For this new model to succeed, we must completely awaken our imagination. Education, research and practice will be symbiotic and won’t be understood without each other. As a result, transverse readings and meanings will develop within our work. These will be found not only in the individual but also in the collective. In our office, inspired by Aby Warburg’s Mnemosyne Atlas, we will develop our own Atlas where images of our endlessly evolving inspirations and aspirations will be captured. Our Atlas will be a new ground from which meaning, space and relationships will grow. Our Atlas will enable us to read what has never been written[2].
[1] Georges Didi-Huberman (2010). Atlas. ¿Cómo llevar el mundo a cuestas?. Madrid: TF Editores/Museo Reina Sofía . 16-17.
[2] Georges Didi-Huberman (2010). Atlas. ¿Cómo llevar el mundo a cuestas?. Madrid: TF Editores/Museo Reina Sofía . 14.