NMLA Announced as Winners for The Museum of Jesus’ Baptism Competition

February 2026

We are delighted that our practice has been announced as the winner of the Malcolm Reading Consultants international competition The Museum of Jesus’ Baptism at Bethany, Jordan.

Our winning concept impressed the Foundation and the Advisory Panel with “its flair for multi-layered and immersive storytelling that focuses on communicating baptism’s power to offer spiritual renewal and new life.” In scale and form, the proposal answered the brief’s call for a museum that ‘evokes wonder and humility in the visitor and responds sensitively to the site’.

Dr Tharwat Almasalha, Chair of the competition’s Advisory Panel and Chair of the Foundation’s Board, said:

‘We congratulate Níall McLaughlin’s team on their proposal which excels in telling the story of baptism – highlighting its power to offer spiritual renewal and new life.

‘We look forward to celebrating the bimillennial of Christ’s baptism in 2030 with the opening of the new museum which promises to be an inspiration for Jordan, faith communities, and secular visitors worldwide.

‘This proposal responds sensitively to the luminous setting in the wilderness and the adjacent UNESCO site. Though modest in size and form, the design has exceptional resonance: it will be attuned to human and divine connections.

‘Together with the NMLA-led team we’re determined to create a museum that will be a global exemplar and acclaimed as a universal symbol of peace.’

The team commented “We are delighted to receive the news that we are the winners of the competition for the Museum of Jesus’ Baptism at Bethany, Jordan. It is an extraordinary site with a profound history. The brief was beautifully written, and the shortlist was exceptionally strong. We felt honored to be chosen to participate with such an interesting group.

‘The challenge of the design was to find a way to allow the architecture to mediate between a charged landscape and the sacred narratives that arose within it. It demanded a building that could work with allegory. At the same time, the project needed to use local labor, skills, and resources to achieve something with a sense of social responsibility and low carbon expenditure. We now look forward to working with the Foundation to develop the design in dialogue with enthusiastic local and international experts. We relish the opportunity to learn more about this beautiful country.’

Our team is supported by Engicon (Local Consultant); Kim Wilkie Landscape (Landscape Architecture); Nissen Richards Studio (Exhibition Design & Wayfinding); Studio ZNA (Lighting Design); and Arup (Daylight & Shadow Studies).

Checking In

August 2017

In July, following a recent opportunity to begin designing a concept store for fashion brand HiPanda, two of the NMLA team were lucky enough to travel to Tokyo for a site visit.

After leaving the airport, we begin driving through the narrow Tokyo streets as the dizzying cityscape towers upwards. Some things seem similar, but always more…vertical. Stepping out of the car the humid air quickly envelops, reminding us we are certainly not in Camden anymore. Pure overstimulation.

Stepping into Hotel Okura’s lobby the chaos of the megalopolis washes off and is replaced with Zen. Passing the immaculately stacked wall of umbrellas, the ‘bell captain’ gracefully bows with a slight smile seeing how large my eyes have become. The dimly lit mirage of greens and browns is so consistently assembled it seems to hum. While the giant world map hanging on the wall is supposed to remind us of the new time zone, it instead seems to catapult us back 5 decades, straight into a scene from Madmen. The hotel’s 60s style interior has remained completely untouched. And it’s marvellous. Even the impeccable uniforms of the staff match the muffled beige palette. While at each turn there are plethora patterns and textures, it still feels incredibly understated.

Designed by Yoshiro Taniguchi and Hideo Kosaka in 1962, the modern design clearly references more traditional Japanese forms and palettes. Unfortunately, the original Northern Wing of the hotel (which was arguably the most authentic and impressive of the two) was demolished in 2015 to make way for a much larger tower ahead of the 2020 Tokyo Olympics. Despite widespread outcry to try and save the adored modernist relic, the Northern Wing fell to the wrecking ball .

Yet so many aspects of the Southern Wing still hold endless charms and we were so lucky to experience them. Warm timber and brass detailing forms the backdrop to lighter elements like shoji screens and ornate wall hangings. The wide low spaces are punctuated by dangling hexagonal pendants and potplants. When standing in the space you can instantly see why writers have been inspired to set their scenes within these walls. James Bond spent a night or two here, while local writers seem equally enamoured, and Haruki Murakami sends Aomame here in his unnerving and fantastical 1Q84.

While Tokyo charges ahead into the future almost everywhere you look, it was so special to witness this elegant design, perfectly frozen in time.